I’ve covered Lone Star beer in True Detective in one of my previous blog posts. The HBO’s show, which is set in 1995, 2002 and 2012, is light on brands and product…


I’ve covered Lone Star beer in True Detective in one of my previous blog posts. The HBO’s show, which is set in 1995, 2002 and 2012, is light on brands and product…

On February 14 American streaming service Netflix released all 13 episodes of House of Cards season 2. The first season became a huge hit in 2013 and in the beginning of February…

“The success lays always in the details” is a famous quote by billionaire Richard Branson – and the US TV show The Big Bang Theory is full of little details, references and…

I first presented Trends in Product Placement: Hyper-Reality or Commercial Pollution at a research conference almost two years ago. I had conducted the original research because of my intense fascination with the…