Month: January 2013

A Good Day for Product Placement or To Die Hard

The fifth adventure of New York cop and genuinely tough guy John McClane is called A Good Day to Die Hard. Bruce Willis has to travel to Russia to help his estranged…

Budweiser’s product placement: Flight vs That’s My Boy

Perhaps you’ve read about Budweiser’s complaint over their appearance in the latest Robert Zemeckis’ movie Flight, starring Denzel Washington. If not, here’s a short recap: Anheuser-Busch (the owner of Budweiser brand) has…

Product placement in Coeur de pirate's Place de la Republique

I have to be honest: there’s nothing extraordinary, astonishing, surprising, unbelievable … in Coeur de pirate’s latest music video for the song Place de la Republique. It’s just a beautiful song with…

Product placement slideshow: Skyfall

I published a lengthy piece on product placement in the latest Bond movie a couple of months ago in the blog post Product placement in pictures: Skyfall. At that time I could…