Month: April 2012

Brands & Films on Pinterest and Tumblr

I’d like to inform you, that you can now find additional content about brands, films, TV shows and product placement on two different platforms. I couldn’t resist the hype and created Brands&Films’…

Vineyards as product placement

Do you remember American pop-rock band Train? Their biggest hit was the song ‘Drops of Jupiter‘ which won two Grammy awards in 2002 (for the best rock song and for the best…

Product placement in pictures – We Bought a Zoo

We Bought a Zoo is the latest Cameron Crowe movie in which Matt Damon plays the lead character, Benjamin Mee. After his wife died, Benjamin and his family moved into a rundown…

Product placement in Madonna’s lyrics

Last week I read a news report that Madonna integrated product placements in the lyrics of her new song “I Don’t Give A.” Brand dropping is not unusual in the music industry,…