We’ve all seen it when watching a movie: a soft drink can or a laptop computer with an obvious logo in just the right place to make it impossible to miss. For…


We’ve all seen it when watching a movie: a soft drink can or a laptop computer with an obvious logo in just the right place to make it impossible to miss. For…

While traditional sports continue to evolve and aim to attract a bigger share of the audience, there is no doubt that one area that continues to explode in popularity is esports. What…

Monetizing free-to-play mobile games has always been challenging for game developers. The most common advertising options, in-app purchases, and in-game advertising can disrupt gameplay and lead to players leaving a game if…

Advertisers have become more creative on their ads to compete with their competitors and they have found another way to put their ads through ad placements on video games which kids and…