These days, it seems major film studios have really upped their digital marketing game when it comes to priming audiences for big blockbuster movies. Instead of just bombarding viewers with trailers non-stop,…
Tag: digital marketing
There is a passage in the book that covers the scarcity of our attention and I especially liked the quote by a Nobel prize winner Herbert A. Simon who once said: “…a…
PreCrime captain John Anderton (Tom Cruise) entered a building and was immediately recognized by special sensors that operated giant digital advertisement billboards. He was greeted by personalized ads that were screaming for…
In the last days of December I got an email with a special invitation: to give an interview for BreakThru Radio, an online radio from New York with great alternative/indie music and…