Veronika Decides to Die

In 1998 Paulo Coelho wrote his 15th novel Veronika Decides to Die. It tells a story of a young, beautiful woman (Veronika) from Ljubljana, Slovenia, who appears to have the perfect life,…

Wishlist

On May 5, 1998 Pearl Jam, one of the greatest bands of the last 20 years, released a song “Wishlist”. This beautiful song is about Eddie Vedder seeking fulfillment of his wishes.…

P.F. Chang’s

In one of my recent posts (The Apple genius) I commented on the P.F. Chang’s product placement in the TV series The Big Bang Theory. For all those readers who are not…

The Virgin telephone

Last Friday a new Lady Gaga music video premiered on E! News. The video for the song Telephone attracted 833,000 viewers, a 32% increase from the network’s average performance in the time…

Arctic

When I started watching the movie Sex and the City I immediately noticed lyrics in the opening song. It's the song Labels of Love, performed by Fergie. Shopping for labels, shopping for…

Stella

When I was watching the movie On the Waterfront I remembered another classic Marlon Brando performance. It was in the movie A Streetcar Named Desire, a 1951 production, adapted from Tennesse Williams…

Product placement caused death

On the Waterfront (1954) is a movie classic and a winner of eight academy awards, including Best Picture, Best Actor (Marlon Brando) and Best Director (Elia Kazan). In the movie protagonist Terry…

The Fortune bible

Gordon Gekko is back! Around 20th April September the wait will be over. The fourth wealthiest movie character (according to Forbes magazine) will star in a Wall Street sequel. Wall Street is…

Product placement prostitution

Last week SKYY Spirits announced that SKYY vodka will be again named the official vodka for the movie Sex and the City 2. The company will also offer limited edition bottles designed…

Not the Stoli

Here’s another reflection on drinks in TV shows. Stolichnaya is a Russian vodka produced from wheat and rye grains. It was the first Russian vodka to be imported to the U.S. –…

The Apple Genius

The fourteenth episode (S03E14) of The Big Bang Theory has some very interesting product placement, although it’s very unlikely that they were paid for. All of these were spoken placements and occurred…

The King of Drinks

Product placement is almost as old as the film itself. First product placements were recognised in the 1920s, although many sources note that product placement had really started in 1945. In the…