Month: December 2015

Venues and restaurant chain product placement

As we all know, product placement can range from subtle to more direct, in-your-face approaches. The placement of different type of venues and restaurant chains is no exception, and interestingly enough, venues…

Book review: The Smarter Screen by Shlomo Benartzi

There is a passage in the book that covers the scarcity of our attention and I especially liked the quote by a Nobel prize winner Herbert A. Simon who once said: “…a…