Month: April 2011

Product placement at the royal wedding

In the end, Friday's royal wedding was a complete success: over 2 billion TV viewers, over a million people on the streets of London and 500,000 in front of Buckingham Palace, countless…

Interview: Stacy Jones of Hollywood Branded

Hollywood Branded Inc. is a Los Angeles based entertainment marketing agency, founded in 2007 by Stacy Jones. The agency specializes in product placement, celebrity endorsement, branded content, promotions, licensing. Hollywood Branded, the…

Magnuficent: Product placement in an advergame

Magnum, an ice cream brand owned by the British/Dutch company Unilever, has recently launched its latest ad / interactive advergame or we could just call it an experience: Pleasure Hunt. It was…

Brands on paintings

Pop art is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States. It employed aspects of mass culture, such as advertising,…

Katy Perry vs. Product Placement

When Britney Spears released music video for her song Hold it Against Me the main talk on Twitter was about product placement in the video. It contains several brands that are very…