Month: July 2010

Brand spotting in Mad Men: Public Relations (S04E01)

The highly anticipated opening episode of Mad Men's fourth season has included some visual and spoken product placement. Nevertheless it's the show about advertising, so that's quite normal. On the other hand…

The best product placement in the TV shows

In the last 20-25 years I watched quite a number of TV shows, but only a few can qualify for the ‘Best of the best’ segment. These are: Moonlighting (my guilty pleasure),…

Brands in the Future 1

On the 4th of July I watched two post-apocalyptic movies: The Road and The Book Of Eli. While the former is one of the most depressing movies of the 21st century, the…

Louis Vuitton at the World Cup

In about 4 years time we'll remember the final game of the 2010 Football World Cup as a rather dull and physical game with lots of fouls and yellow cards. Of course…

The future of product placement in music videos

Recent report from research company PQ Media showed that spending for branded entertainment in the USA in 2009 fell by 1.3 percent from 2008. However, spending for branded entertainment declined less than…

Is this the future for ads?

A few weeks ago a new production company DumbDumb released a video/ad »The Prom Date« for Orbit chewing gum. This is the first video in the series »Dirty Shorts« – a series…