Ray-Ban Archives - Brands & Films https://brandsandfilms.com/tag/ray-ban/ Blog about product placement and brand integration Fri, 07 Oct 2022 21:27:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.5 https://brandsandfilms.com/wp-content/uploads/2024/02/cropped-brandsandfilms-favicon-32x32.png Ray-Ban Archives - Brands & Films https://brandsandfilms.com/tag/ray-ban/ 32 32 And…Action! How Product Placement is Used in the Movies https://brandsandfilms.com/2022/04/andaction-how-product-placement-is-used-in-the-movies/ https://brandsandfilms.com/2022/04/andaction-how-product-placement-is-used-in-the-movies/#respond Wed, 20 Apr 2022 21:52:28 +0000 https://brandsandfilms.com/?p=49711 You may think product placement is a relatively new phenomenon – it’s actually been around since the 1920s, if not earlier when it was used in the film The Garage, starring Buster Keaton: ads for Red Crown Gasoline were conspicuously placed on the walls and equipment of the auto shop. In 1927, the Oscar-winning movie…

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]]> https://brandsandfilms.com/2022/04/andaction-how-product-placement-is-used-in-the-movies/feed/ 0 Top Gun’s Brands Resurface as Sequel Readies for Take-Off! https://brandsandfilms.com/2021/09/top-guns-brands-resurface-as-sequel-readies-for-take-off/ https://brandsandfilms.com/2021/09/top-guns-brands-resurface-as-sequel-readies-for-take-off/#respond Thu, 02 Sep 2021 20:35:51 +0000 https://brandsandfilms.com/?p=49604 Top Gun: Maverick is the much-anticipated sequel to the original Top Gun from 1986. It seems unbelievable that a sequel would come 35 years later, but here we are. The 1986 Hollywood blockbuster Top Gun defied expectations as it blew past the competition with a sonic boom in its wake. The film was in release…

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]]> https://brandsandfilms.com/2021/09/top-guns-brands-resurface-as-sequel-readies-for-take-off/feed/ 0 Don’t forget about Product Placement Prostitution https://brandsandfilms.com/2018/06/dont-forget-about-product-placement-prostitution/ https://brandsandfilms.com/2018/06/dont-forget-about-product-placement-prostitution/#respond Thu, 28 Jun 2018 18:29:44 +0000 http://brandsandfilms.com/?p=49228 I have written several blog posts about shameless product placement. I call it product placement prostitution. Placing a product inside a scene in a way that focuses the viewers’ attention on the brand while keeping it from being too obvious (almost subliminal) is something not every filmmaker can (or wants to) pull off. Shameless product…

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]]> https://brandsandfilms.com/2018/06/dont-forget-about-product-placement-prostitution/feed/ 0 Product Placement in The Dark Knight https://brandsandfilms.com/2018/06/product-placement-dark-knight/ https://brandsandfilms.com/2018/06/product-placement-dark-knight/#respond Wed, 27 Jun 2018 19:59:25 +0000 http://brandsandfilms.com/?p=49225 This year marks the tenth anniversary of The Dark Knight, the second movie of Christopher Nolan’s The Dark Knight Trilogy. It stars Christian Bale as Batman and the late Heath Ledger as the main villain Joker. Movie critics perceive The Dark Knight as one of the best movies of the 2000s and one of the…

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]]> https://brandsandfilms.com/2018/06/product-placement-dark-knight/feed/ 0 Fantastic Four – a guide to brands and characters https://brandsandfilms.com/2015/08/fantastic-four-a-guide-to-brands-and-characters/ https://brandsandfilms.com/2015/08/fantastic-four-a-guide-to-brands-and-characters/#comments Tue, 11 Aug 2015 18:38:10 +0000 http://brandsandfilms.com/?p=10302 Fantastic Four is a fictional superhero team that appeared in comic books published by Marvel Comics. The first issue was released in 1961. This year the Fantastic Four (stylized as Fant4stic) got its fourth movie adaptation. Two most recent movies Fantastic Four and Fantastic Four: Rise of the Silver Surfer were quite successful at the…

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]]> https://brandsandfilms.com/2015/08/fantastic-four-a-guide-to-brands-and-characters/feed/ 1 Product placement in pictures: Neighbors https://brandsandfilms.com/2014/09/product-placement-in-pictures-neighbors/ https://brandsandfilms.com/2014/09/product-placement-in-pictures-neighbors/#respond Mon, 08 Sep 2014 19:25:50 +0000 http://brandsandfilms.com/?p=9742 Neighbors is one of those Judd Apatow movies: a raunchy, profane comedy with sex, T&A, drugs and a lot of four-letter words. I have to admit that I like Apatow-ish movies, but I wouldn’t say I’m a fan of this type of humour. Neighbors is about a young couple (Seth Rogen and Ross Byrne) who…

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]]> https://brandsandfilms.com/2014/09/product-placement-in-pictures-neighbors/feed/ 0 Product placement slideshow: House of Cards 2 https://brandsandfilms.com/2014/02/product-placement-slideshow-house-of-cards-2/ https://brandsandfilms.com/2014/02/product-placement-slideshow-house-of-cards-2/#comments Tue, 18 Feb 2014 20:51:40 +0000 http://brandsandfilms.com/?p=9438 On February 14 American streaming service Netflix released all 13 episodes of House of Cards season 2. The first season became a huge hit in 2013 and in the beginning of February Netflix announced that the show had been renewed for a third season. The series got several Emmy and Golden Globe nominations: they won…

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]]> https://brandsandfilms.com/2014/02/product-placement-slideshow-house-of-cards-2/feed/ 1 Product placement slideshow: House of Cards https://brandsandfilms.com/2013/04/product-placement-slideshow-house-of-cards/ https://brandsandfilms.com/2013/04/product-placement-slideshow-house-of-cards/#comments Sun, 21 Apr 2013 17:55:37 +0000 http://brandsandfilms.com/?p=7677 After Netflix released its TV series House of Cards a lot of unsatisfied viewers vented their frustration on Twitter. Messages such as two below continue to appear on my Twitter feed: “Worst product placement I’ve seen yet: Majority Whip Kevin Spacey in House of Cards asking another congressman about his PS Vita.” “House of Cards…

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]]> https://brandsandfilms.com/2013/04/product-placement-slideshow-house-of-cards/feed/ 5 Product placement and the film industry: Strange bedfellows of a different kind https://brandsandfilms.com/2013/03/product-placement-and-the-film-industry-strange-bedfellows-of-a-different-kind/ https://brandsandfilms.com/2013/03/product-placement-and-the-film-industry-strange-bedfellows-of-a-different-kind/#comments Thu, 07 Mar 2013 22:24:29 +0000 http://brandsandfilms.com/?p=6905 * This is guest post written by Kristine King On October 9, 2012 Skyfall, the 23rd installment of James Bond, opened in theaters after a much publicized marketing deal of product integration negotiated by producers for financing the project. This not only allowed the film to move forward, it also brought the ‘artistry’ of the…

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]]> https://brandsandfilms.com/2013/03/product-placement-and-the-film-industry-strange-bedfellows-of-a-different-kind/feed/ 2 Supercut: sunglasses from the movies https://brandsandfilms.com/2012/08/supercut-sunglasses-from-the-movies/ Fri, 17 Aug 2012 16:47:20 +0000 http://brandsandfilms.com/?p=5422 What would you say, which sunglasses had the most memorable appearance in the movies? Ray-Ban in Top Gun, Oakley in Mission: Impossible 2, Oliver Peoples in Fight Club, several slick and modern models in The Matrix or some other brand elsewhere? My choice would be Ray-Ban in Risky Business. I even put that placement in…

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