Lady Gaga Archives - Brands & Films https://brandsandfilms.com/tag/lady-gaga/ Blog about product placement and brand integration Thu, 17 Oct 2013 18:57:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.5 https://brandsandfilms.com/wp-content/uploads/2024/02/cropped-brandsandfilms-favicon-32x32.png Lady Gaga Archives - Brands & Films https://brandsandfilms.com/tag/lady-gaga/ 32 32 Interview: Piotr Ślusarski and Gladys Santiago of Songs With A Brand Name https://brandsandfilms.com/2011/05/interview-piotr-slusarski-and-gladys-santiago-of-songs-with-a-brand-name/ https://brandsandfilms.com/2011/05/interview-piotr-slusarski-and-gladys-santiago-of-songs-with-a-brand-name/#comments Fri, 20 May 2011 19:02:39 +0000 http://brandsandfilms.com/?p=3166 A few weeks ago I found one very interesting website called Songs With A Brand Name. It’s a website full of popular songs that include different brands. That concept is called ‘brand dropping’ and was first coined by Adam Kluger, founder and owner of The Kluger Agency that’s focused on strategic partnerships and product placement…

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]]> https://brandsandfilms.com/2011/05/interview-piotr-slusarski-and-gladys-santiago-of-songs-with-a-brand-name/feed/ 3 Beats by Dre in Consumer Society https://brandsandfilms.com/2011/03/beats-by-dre-in-consumer-society/ https://brandsandfilms.com/2011/03/beats-by-dre-in-consumer-society/#comments Tue, 29 Mar 2011 22:10:45 +0000 http://brandsandfilms.com/?p=2806 This is the first guest post on Brands & Films. It was written by Alexander Appelhans, a student at the Queen Mary University of London who wrote an essay as a part of his Marketing course. ——————— Beats by Dr. Dre (also Beats by Dre) is a business venture between Monster Cable, a company specialising…

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]]> https://brandsandfilms.com/2011/03/beats-by-dre-in-consumer-society/feed/ 17 Beats by Dr. Dre – a success story https://brandsandfilms.com/2011/02/beats-by-dr-dre-a-success-story/ https://brandsandfilms.com/2011/02/beats-by-dr-dre-a-success-story/#comments Wed, 23 Feb 2011 23:33:09 +0000 http://brandsandfilms.com/?p=2633 A few days ago Seth Godin posted a very interesting blog post: “Are $300 headphones worth it?” He had in mind Dr. Dre's headphones Beats which are positioned from $119.95 to $449.95. Apparently his friend wanted to buy one model for $300. Godin argued that even if they (Beats headphones) produce a sound which is…

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]]> https://brandsandfilms.com/2011/02/beats-by-dr-dre-a-success-story/feed/ 6 The Best of 2010 https://brandsandfilms.com/2010/12/the-best-of-2010/ https://brandsandfilms.com/2010/12/the-best-of-2010/#comments Mon, 27 Dec 2010 23:25:00 +0000 http://brandsandfilms.com/?p=2331 December is the month for various lists, best-ofs, worst-ofs, Top 10s, Top 100s … So; here are some of my favourite moments of 2010 – the best examples of product placement and branded entertainment, the best music album(s) and song(s) and much more. I know that those lists are very subjective and personal, but anyway…

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]]> https://brandsandfilms.com/2010/12/the-best-of-2010/feed/ 5 PlentyOfFish, plenty of exposure https://brandsandfilms.com/2010/12/plentyoffish-plenty-of-exposure/ https://brandsandfilms.com/2010/12/plentyoffish-plenty-of-exposure/#comments Wed, 08 Dec 2010 18:26:39 +0000 http://brandsandfilms.com/?p=2149 A week ago American singer Ke$ha premiered her latest music video We R Who We R. I don't really like that kind of music although I found one part of the video very interesting. Canadian dating website PlentyOfFish had a small role in the video. Because I thought I saw that website in music videos…

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]]> https://brandsandfilms.com/2010/12/plentyoffish-plenty-of-exposure/feed/ 1 Carrera is on a product placement mission https://brandsandfilms.com/2010/05/carrera-is-on-a-product-placement-mission/ https://brandsandfilms.com/2010/05/carrera-is-on-a-product-placement-mission/#comments Fri, 07 May 2010 07:48:57 +0000 http://brandsandfilms.com/?p=922 After Lady Gaga’s Telephone (reviewed here) and Rihanna’s Rude Boy (reviewed here) we can now see Christina Aguilera‘s attempt to shock, provoke, satisfy … her fans. Her new video for the song Not Myself Tonight is full of references to some well-known videos and also includes some product placement. Comments on the video are very…

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]]> https://brandsandfilms.com/2010/05/carrera-is-on-a-product-placement-mission/feed/ 2 The Virgin telephone https://brandsandfilms.com/2010/03/the-virgin-telephone/ https://brandsandfilms.com/2010/03/the-virgin-telephone/#comments Mon, 15 Mar 2010 11:06:14 +0000 http://brandsandfilms.com/?p=314 Last Friday a new Lady Gaga music video premiered on E! News. The video for the song Telephone attracted 833,000 viewers, a 32% increase from the network’s average performance in the time slot. It also generated close to 4 million views on YouTube in less than 24 hours. Expensive music videos were in the past…

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