books Archives - Brands & Films

Films based on books: better original or adaptation?

Erik — Sat, 16 Nov 2024 13:26:26 +0000

Films based on literary works have long been an important part of cinema, attracting the attention of both film buffs and book lovers. The question often arises whether a book or its cinematic adaptation is better. Both media have their own peculiarities, so each approach conveys the story in a different way. Just as readers…

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Product Placement in Movie Adaptations of Books – Fall 2017

Erik — Fri, 10 Nov 2017 20:19:17 +0000

If you’re planning to hit the movies this fall or winter, there are some great book adaptations hitting the theatres for avid readers out there. It’s not uncommon to see books being made into films, but whether they do the book justice is always a question that is quick to be answered by critics and…

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Set-jetting in Paris: Shakespeare and Company bookstore from Before Sunset

Erik — Mon, 08 Feb 2016 21:08:34 +0000

The so-called “Before trilogy” that consists of Before Sunrise, Before Sunset and Before Midnight is one of my favorite pieces of film production ever. When I was in Vienna, I’ve checked filming locations from the first movie Before Sunrise. On my recent trip to Paris I’ve visited couple of locations from the sequel Before Sunset, with…

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Book review: The Smarter Screen by Shlomo Benartzi

Erik — Tue, 01 Dec 2015 21:13:17 +0000

There is a passage in the book that covers the scarcity of our attention and I especially liked the quote by a Nobel prize winner Herbert A. Simon who once said: “…a wealth of information creates a poverty of attention …”. The human mind can only process a limited pieces of information and we are…

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Interview with Taylor Jenkins Reid, author of Maybe in Another Life

Erik — Thu, 20 Aug 2015 09:36:14 +0000

About a month ago I decided that I have to change something about my reading habits and start reading more. The list of books to read had become way too long for one lifetime and on top of the list for 2015 was The Girl from the Train, one of this year’s bestsellers and one…

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Product placement in books: a publisher’s point of view

Erik — Sat, 15 Nov 2014 19:12:28 +0000

On 20th October 2014 Alexandra Alter published an article in New York Times titled E-Book Mingles Love and Product Placement. She described an interesting development in the field of product placement in books. The main protagonist of Hillary Carlip’s new novel “Find Me I’m Yours” is a quirky young woman named Mags who works at…

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Gone Girl in Scandal

Erik — Sun, 28 Sep 2014 21:18:35 +0000

The third season of Scandal ended with Olivia Pope on the plane heading into the unknown. So where did she go? The opening episode of the fourth season provided the answer. She was 100 miles off the coast of Zanzibar on an island that doesn’t even exist on a map. I don’t want to include…

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How To Be Funny: the book from The Big Bang Theory

Erik — Mon, 06 Jan 2014 23:00:14 +0000

In the twelfth episode of The Big Bang Theory‘s season 7 (S07E12) Sheldon tries to learn how to be funny. On his mission he even studies a book on that topic. Sheldon chose Jon Macks’ book from 2003 How to Be Funny: The One and Only Practical Guide for Every Occasion, Situation, and Disaster (no…

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Fifty Shades of Grey inspired underwear

Erik — Tue, 10 Dec 2013 23:28:43 +0000

I’ve already written about Audi’s unintentional product placement in Fifty Shades of Grey, but as the premiere of the film is moving closer and closer, there are more and more deals that will try to capitalize on the enormous popularity of the Fifty Shades trilogy. Right now we have (at least) two examples of Fifty…

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Roger Sterling and Schmidt already have their own books; we’re now waiting for Phil’s-osophy from Modern Family

Erik — Mon, 29 Oct 2012 21:04:54 +0000

The second episode of Modern Family’s fourth season got us a glimpse of something that might turn into an interesting and real thing. Phil Dunphy read some thought from his “book” called Phil’s-osophy and at the end of the episode other members of the show joined in and read some more of the funny stuff.…

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