“The success lays always in the details” is a famous quote by billionaire Richard Branson – and the US TV show The Big Bang Theory is full of little details, references and…
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In the twelfth episode of The Big Bang Theory‘s season 7 (S07E12) Sheldon tries to learn how to be funny. On his mission he even studies a book on that topic. Sheldon…
One of the main characteristics of hugely popular American sitcom The Big Bang Theory are Sheldon Cooper’s T-shirts. In every episode we can see him wearing at least one T-shirt with some…
The last episode (S05E14) of American sitcom The Big Bang Theory involved one of the best product placements in the recent months: iPhone 4S’ feature Siri. It was beautifully integrated as one…
American sitcom The Big Bang Theory doesn’t contain many placements, but nevertheless you can spot some products and brands or hear some names being dropped. In the last episode The Good Guy…
Red Bull is a brand that is known for its frequent use of product placements in television shows and films. The company has a strong marketing strategy that involves partnerships with popular…
Even though the movie industry has experienced some slowdown in the past two years, the outlook is very optimistic for the near future. The success of Spider-Man: No Way Home, and other…
I’ve written several times about TV shows that somehow ignore the second screen. The second screen refers to the use of a smarthphone or a tablet to provide an enhanced viewing experience…
When I see a movie or a TV show character talking about a YouTube video or even showing it to the audience, I always think did they actually put it on YouTube…
What was the most memorable product placement of 2013? Something from Iron Man 3 or Man of Steel, this year’s box-office winners? Something from The Big Bang Theory, Breaking Bad, Modern Family,…
I’m introducing a new category of blog posts: The Best TV Shows. Articles in that category won’t focus on product placement or brand integration, but mainly on the reasons why a certain…
Are you familiar with the US brand Threadless? Threadless is a t-shirt company started out as a high school project in 2000. It’s basically an online community of artists and an e-commerce…
Have you watched the first episode of The Big Bang Theory’s sixth season? Have you seen headphones on the International Space Station? Howard, one of the main characters, has been a part…
During the second episode of the sixth season of The Big Bang Theory Howard mentioned to his wife Bernadette that he got some issues with the two colleagues on the International Space…
At the end of July Amazon announced their new e-reader – Kindle 3 and expectedly generated quite a buzz. The release of the highly anticipated gadget is scheduled for the end of…