More people are starting to watch movies and television shows through streaming services instead of through cable and satellite. Companies are trying to market their products through these services in order to…
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Tracing its origins to the early days of motion pictures, product placement is something several generations have been exposed to in one form or another. For many years, Procter & Gamble, for…
As the largest city in Georgia and among the 10 largest metropolitan areas in the country, it’s no surprise that Atlanta packs a punch when it comes to things to see and…
OTT Platforms or over the top media platforms bypass cable, broadcast TV and satellite television. This allows everyone to have the opportunity to publish their content, regardless of the niche, though it…
Any good movie worth its salt has a selection of good and fitting musical tracks to go along with it. A movie always has a main theme, an official soundtrack that ensures…
Movies about DJs have always been popular, which is not surprising considering the lives they lead. Who wouldn’t want to watch a movie with amazing music, intriguing nightlife, and the drama that…
The novel coronavirus Covid-19 has significantly changed the world we live in. One of the many casualties was the XXXII Summer Olympics that should take place between 24 July and 9 August…
The TV industry is traditionally unforgiving when it comes to cancellation. After all, shows are extremely expensive to make, and money is the point at the production level: when a fan-favorite lands…
Osteria Francescana in Master of None is one of the best examples of natural-fit product placement in recent years.
The fourth season of House of Cards includes a lot of product placement: Apple, Samsung, CNN, Dell … and mobile game Agar.io
Product placement for kitchen appliances is usually used in cooking shows (e.g. MasterChef or something similar), although we can sometimes see it in movies or TV shows as well. I have recently found one example of great product placement for KitchenAid pasta press in the TV show Master of None.
PreCrime captain John Anderton (Tom Cruise) entered a building and was immediately recognized by special sensors that operated giant digital advertisement billboards. He was greeted by personalized ads that were screaming for…
The first and second season of Netflix’s show House of Cards were marked by the heavy use of brands, especially Apple products and BlackBerry. At times the show looked like those two…
Gone Girl was one of the most anticipated movies of 2014. It’s based on the best-selling novel by Gillian Flynn, directed by David Fincher and starring Ben Affleck (Nick Dunne) and Rosamund…
On February 14 American streaming service Netflix released all 13 episodes of House of Cards season 2. The first season became a huge hit in 2013 and in the beginning of February…