Mission Impossible – Ghost Protocol is the fourth installment of the popular series and it’s actually quite good (if you like these kind of movies, of course). M:I series is also traditionally full of product placement: you probably remember Oakley Romeo sunglasses that Tom Cruise was wearing while rock climbing in M:I 2.
When it comes to product placement Mission Impossible – Ghost Protocol is no different than its predecessors. There are some very notable placements which really stand out.
There are several BMW vehicles seen in the movie. The first one is a series 6 convertible which Cruise steals from one random guy in a street and then chases the main villain.
The most notable car placement in M:I 4 is BMW’s prototype i8. The winged-door i8 is a hybrid that accelerates to 100 kilometers (62 miles) per hour in 4.6 seconds and can get 78 miles per gallon, will be introduced in 2014.
There are additional BMW cars that appear in the movie (in the latter scenes in a garage) and is believed that BMW have spent additional $10 million promoting the film.
Apple is another brand with a prominent exposure in the movie. Cruise and company were using MacBooks, iPads and iPhones. Website ZAGG even stated five ways of using Apple products in the movie:
- Lock picking,
- Facial recognition,
- Stealth Projector/Invisibility Cloak Thingy,
- Mission Acceptance.
Even though Apple usually denies any involvement in product placement, it’s such a heavy use of its products that I don’t believe that producers included Apple products for free.
Dubai and Burj Khalifa
Quite a long part of the movie takes place in Dubai, technically in Burj Khalifa, the tallest building in the world. I’m not familiar with the deal between the producers and the owner of Burj Khalifa, but this cooperation might be good for both sides: it gave M:I 4 another opportunity to make some memorable scenes and it represented a promotion opportunity for Dubai.
Some other movies from the ‘Product placement in pictures’ series:
The Girl with the Dragon Tattoo
Director Brad Bird has tweeted that they did not get anything from Apple. So it is true that Apple is not involved.
Thanks Jemes, but I’m not buying it :)
In my opinion this is a part of Apple’s product placement strategy. They’re just too cool to do it ;)
Hey Eric – Great article on the product placement in Ghost Protocol. Thanks to meeting you, Steve & I always are on the lookout for product placement with a new appreciation now! We really loved this MI movie – probably because it was just so thrilling with those scenes in Dubai. We did notice all these products while we were watching it the second or third time!