Comments on: Toyota Prius mocked in No Strings Attached

By: Erik

Erik — Wed, 25 May 2011 16:50:11 +0000

In reply to alcessa.

I don’t want to overestimate the power of Hollywood production, but movies could be one of the elements that can influence your choice of a car brand. Product placement won’t directly influence your decision, however it could make a certain brand more/less appealing to you.

I agree that after seeing The Other Guys or No Strings Attached no-one will be afraid to buy Prius, but maybe someone who is in the early stage of car buying process could see Prius as a “joke-car”.

By: alcessa

alcessa — Wed, 25 May 2011 12:47:18 +0000

Yeah, OK: I do know about the fiscal power of Holly wood movies (and I wasn’t implying you dislike Prius, I promise :-) and even if you did it would be OK) but … I can’t imagine that the greater majority of movie goers lets those movies prescribe their taste to such a high degree they’d be afraid to buy a Prius in case they become a target for Tampax-on-wheels jokes …
No?

By: Erik

Erik — Tue, 24 May 2011 22:01:40 +0000

In reply to alcessa.

I don’t have anything against Prius and I’m glad you love your car. But in my opinion those kind of placements can hurt the brand. No Strings Attached has grossed more than $147 million worldwide, while The Other Guys performed even better – the movie grossed $170 million worldwide. That’s the main reason why you can’t underestimate the power of Hollywood production.

By: alcessa

alcessa — Tue, 24 May 2011 08:11:33 +0000

Common ... Who gives a f**k about Hollywood films? Now, if it were used for the same purpose at any independent film festivals, I might be ready to think about it - for a second or two. But Hollywood? It makes me love my Prius even more...