I published a lengthy piece on product placement in the latest Bond movie a couple of months ago in the blog post Product placement in pictures: Skyfall. At that time I could only use pictures that I took from the official trailers. I have now added some more examples of product placement from the movie. [...]
Hollywood Branded Inc. is a Los Angeles based entertainment marketing agency, founded in 2007 by Stacy Jones. The agency specializes in product placement, celebrity endorsement, branded content, promotions, licensing. Hollywood Branded, the brand division of the agency, creates and executes strategies and business solutions for corporate clients (e.g. Beam Global, BlackBerry, Dearfoams, Gigaset, Philips, popchips [...]
Let's clear one thing first: this is my personal list. I admit, it's not an objective list. It's based on the movies I've seen, articles and books I've read, the available data and my personal affinity. You'll probably agree with some choices and disagree with the rest. Anyway, this is an attempt to put together [...]
The 3rd season of Mad Men ended with a new agency Sterling Cooper Draper Pryce and with big expectations for all characters. Everyone was glad that there was a fresh start. Fast forward to the last episode of the 4th season and here we go again: after the personal and business-wise turmoil, Don & co. [...]
The highly anticipated opening episode of Mad Men's fourth season has included some visual and spoken product placement. Nevertheless it's the show about advertising, so that's quite normal. On the other hand writer Matthew Weiner had to replicate the spirit and the looks of the 60's and that include brands and ads. In upcoming weeks [...]
