Brands & Films

Reflections on product placement in movies, music and on TV

Tag: watches

Would you like to have a Mad Men inspired wrist watch?

After one-year hiatus the fifth season of American TV series Mad Men will start on 25th March. Before the premiere we would be able to see numerous promotional activities, from the American cable network AMC, production company Lionsgate Television and various companies or brands. You might remember that in the spring of 2010, Mattel released [...]

Product placement in pictures: Britney Spears’ Criminal

Last week Britney Spears showed the world her latest music video for the song Criminal, the last single from her album Femme Fatale. The video was directed by Chris Marrs Piliero and as I expected, it features several brands.
Britney’s perfume Radiance
This wasn’t the first time that Britney included her perfume in the video. It can be [...]

Florence + The Machine + Piaget

Product placement in music videos is usually associated with pop and hip-hop artists, but not so much with indie stars. Well, things have changed.
Swiss luxury watchmaker Piaget recently teamed up with Florence Welch, English singer who’s the lead singer in the band Florence + The Machine. The band’s debut album Lungs, released in 2009, was [...]

Politicians and brands

A couple of weeks ago all major news agencies had run a story about product placement in the Chinese propaganda movie Beginning of the Great Revival. Apparently in one scene, the actor playing Communist China’s founding father Mao Zedong accepts a gold Omega pocket watch from his girlfriend. The camera zooms in and makes the [...]

Top 40 Product Placements of all time: 20-11

Here’s the third part of the Top 40 product placements of all time. It’s my personal and very subjective list. You can check placements from positions 21 to 30 here: Top 40 Product Placements of all time: 30-21 and positions 31 to 40 here: Top 40 Product Placements of all time: 40-31
No. 20 – Pizza [...]