December is the month for various lists, best-ofs, worst-ofs, Top 10s, Top 100s … So; here are some of my favourite moments of 2010 – the best examples of product placement and branded entertainment, the best music album(s) and song(s) and much more. I know that those lists are very subjective and personal, but anyway [...]
On Friday, 19th November, an interesting debate started on social news website Reddit: What Movies Have Had the Worst Product Placement? The user, who opened the topic, presented his/her idea: “Here’s mine: Minority Report. I liked this movie, but at points it seems like a giant commercial: Guinness, Lexus, Gap, USA Today, and Pepsi. Every [...]
There was a scene in the Wall Street: Money Never Sleeps that could be used as an example of bad product placement. It happened at the dinner. Present were Gordon Gekko, his alienated daughter Winnie and her fiancé Jake.
Gordon Gekko: »Drinks?«
Winnie: »No.«
Gekko: »What about you? Heineken?«
Jake: »Yeah, sure.«
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Earlier this year Ofcom, UK’s communications industries regulator allowed product placement in films, TV series, entertainment shows and sports programmes. This decision could’ve come earlier, but neveretheless a couple of weeks ago we saw the first product placement of a car in music videos. It was Citroen DS3 in Pixie Lott’s new music video Broken [...]
TV critic Ian Hyland’s now famous review of the Sex and the City 2 goes: “This year’s worst release since the BP oil spill, with just as many f***ed-up birds.” Harsh words, but Hyland’s not alone in this assessment. The majority of movie critics hated the second adventure of the NYC quartet. They said that [...]
