Brands & Films

Reflections on product placement in movies, music and on TV

Tag: Mercedes Benz

A Good Day for Product Placement or To Die Hard

The fifth adventure of New York cop and genuinely tough guy John McClane is called A Good Day to Die Hard. Bruce Willis has to travel to Russia to help his estranged son, Jack (Jai Courtney), out of prison, but is soon caught in the crossfire of a terrorist plot. A Good Day to Die [...]

Product placement in pictures: Project X

What happens if you organize a birthday party, invite thousands of guests and they all come? Loud music, nervous neighbors, drugs, sex and rock ‘n’ roll, fighting, burning or drowning cars, the police, media … All that apparently happened in Australia in 2008, when young Corey Worthington invited over 500 people to a party and [...]

MacGyver and Mercedes: a winning combination?

** The co-author of this blog post is Tobias Borris, creative strategist, branded entertainment enthusiast and movie fanatic from Munich, Germany.** A few days ago Mercedes Benz launched the trailer for the new web series that generic cialis will promote its new urban delivery van Citan. The Citan will make its debut on September 18, [...]

Interview: Piotr Ślusarski and Gladys Santiago of Songs With A Brand Name

A few weeks ago I found one very interesting website called Songs With A Brand Name. It’s a website full of popular songs that include different brands. That concept is called ‘brand dropping’ and was first coined by Adam Kluger, founder and owner of The Kluger Agency that’s focused on strategic partnerships and product placement [...]

Nicole Scherzinger with Mercedes or BMW

Nicole Scherzinger is mainly known for two things: she is/was the lead singer of the Pussycat Dolls and she is the current girlfriend of Formula 1 driver Lewis Hamilton. At the moment she’s trying to succeed with her solo career. Recently I’ve been watching music videos just for one purpose: to spot brands and obvious [...]