It all started when E.T. was lured from his hiding place using Reese’s Pieces. While back then Hershey, the manufacturer of Reese’s Pieces, did not pay to have their product featured in…
Tag: market research
I first presented Trends in Product Placement: Hyper-Reality or Commercial Pollution at a research conference almost two years ago. I had conducted the original research because of my intense fascination with the…
Did you know that until 28th February product placement wasn't allowed in the UK? Well, product placement in films and international programmes (e.g. American sitcoms…) was allowed, because it wasn't made for…