Tag: Lady Gaga

Beats by Dre in Consumer Society

This is the first guest post on Brands & Films. It was written by Alexander Appelhans, a student at the Queen Mary University of London who wrote an essay as a part…

Beats by Dr. Dre – a success story

A few days ago Seth Godin posted a very interesting blog post: “Are $300 headphones worth it?” He had in mind Dr. Dre's headphones Beats which are positioned from $119.95 to $449.95.…

The Best of 2010

December is the month for various lists, best-ofs, worst-ofs, Top 10s, Top 100s … So; here are some of my favourite moments of 2010 – the best examples of product placement and…

PlentyOfFish, plenty of exposure

A week ago American singer Ke$ha premiered her latest music video We R Who We R. I don't really like that kind of music although I found one part of the video…

Carrera is on a product placement mission

After Lady Gaga’s Telephone (reviewed here) and Rihanna’s Rude Boy (reviewed here) we can now see Christina Aguilera‘s attempt to shock, provoke, satisfy … her fans. Her new video for the song…

The Virgin telephone

Last Friday a new Lady Gaga music video premiered on E! News. The video for the song Telephone attracted 833,000 viewers, a 32% increase from the network’s average performance in the time…