A few weeks ago I found one very interesting website called Songs With A Brand Name. It’s a website full of popular songs that include different brands.
That concept is called ‘brand dropping’ and was first coined by Adam Kluger, founder and owner of The Kluger Agency that’s focused on strategic partnerships and product placement within [...]
This is the first guest post on Brands & Films. It was written by Alexander Appelhans, a student at the Queen Mary University of London who wrote an essay as a part of his Marketing course.
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Beats by Dr. Dre (also Beats by Dre) is a business venture between Monster Cable, a company specialising in high [...]
A few days ago Seth Godin posted a very interesting blog post: “Are $300 headphones worth it?” He had in mind Dr. Dre’s headphones Beats which are positioned from $119.95 to $449.95. Apparently his friend wanted to buy one model for $300. Godin argued that even if they (Beats headphones) produce a sound which is [...]
December is the month for various lists, best-ofs, worst-ofs, Top 10s, Top 100s … So; here are some of my favourite moments of 2010 – the best examples of product placement and branded entertainment, the best music album(s) and song(s) and much more. I know that those lists are very subjective and personal, but anyway [...]
A week ago American singer Ke$ha premiered her latest music video We R Who We R. I don’t really like that kind of music although I found one part of the video very interesting. Canadian dating website PlentyOfFish had a small role in the video. Because I thought I saw that website in music videos [...]
