Brands & Films

Reflections on product placement in movies, music and on TV

Tag: iPad

Re-making famous movie scenes with Toonia Storymaker app

Which movie scene is the most memorable for you? Forrest Gump talking about box of chocolates, Sharon Stone being interrogated, Carpe diem speech from Dead Poets Society, Omaha beach sequence from Saving Private Ryan, … There are so many of them. Recently I found a very interesting iPad app called Toonia Storymaker. It’s an app [...]

Product placement slideshow: House of Cards

After Netflix released its TV series House of Cards a lot of unsatisfied viewers vented their frustration on Twitter. Messages such as two below continue to appear on my Twitter feed: “Worst product placement I’ve seen yet: Majority Whip Kevin Spacey in House of Cards asking another congressman about his PS Vita.” “House of Cards [...]

iPad in Modern Family: Welcome to the Year 2025

Fans of American sit-com Modern Family know that Phil Dunphy is a big iPad fan. He’s got it for his birthday two years cialis vendita on line italia agoand he also mentioned it in the thirds season when all characters had to tell which one thing they would take if the house were on fire. Well, [...]

Product placement in pictures: Mission Impossible – Ghost Protocol

Mission Impossible – Ghost Protocol is the fourth installment of the popular series and it’s actually quite good (if you like these kind of movies, of course). M:I series is also traditionally full of product placement: you probably remember Oakley Romeo sunglasses that Tom Cruise was wearing while rock climbing in M:I 2. When it [...]

Can Watch with eBay improve the effectiveness of product placement?

In the end of November 2011 an E-commerce giant eBay added a new feature to its iPad app, which allows users to shop for products based on what they are watching on TV. The feature is called “Watch with eBay” and let you browse and buy items related to the TV programme you’re watching. First [...]