Tag: FedEX

FedEx in Cast Away

FedEx in Cast Away: A Successful Product Placement

When it comes to product placement in movies, sometimes the best examples are those that happen accidentally. Such was the case with FedEx’s involvement in the 2000 movie Cast Away, starring Tom…

Don’t forget about Product Placement Prostitution

I have written several blog posts about shameless product placement. I call it product placement prostitution. Placing a product inside a scene in a way that focuses the viewers’ attention on the…

Product placement highlights – Wilson in Cast Away

In my first post on Brands&Films I’ve written that there are three classic types of product placement. A product or brand can be visible, used or someone can mention it. But in…