This is the first guest post on Brands & Films. It was written by Alexander Appelhans, a student at the Queen Mary University of London who wrote an essay as a part of his Marketing course.
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Beats by Dr. Dre (also Beats by Dre) is a business venture between Monster Cable, a company specialising in high [...]
Last week Diddy (formerly known as Puff Daddy and P Diddy) twitted:
»Dont drink the peepee! Drink TIGERBLOOD!! Redberry Ciroc+Cranberry Juice«
If you don’t know what it’s all about, you probably missed the biggest celebrity story of the last couple of months. American actor Charlie Sheen was fired from his role on Two and a [...]
American rapper 50 Cent has recently announced his line of headphones called Sleek by 50. This was a very bold move by the popular artist, because he’s coming to the product segment, which is currently owned by fellow rapper Dr. Dre. Dre introduced his line of headphones Beats by Dr. Dre in 2008 and we [...]
A few days ago Seth Godin posted a very interesting blog post: “Are $300 headphones worth it?” He had in mind Dr. Dre’s headphones Beats which are positioned from $119.95 to $449.95. Apparently his friend wanted to buy one model for $300. Godin argued that even if they (Beats headphones) produce a sound which is [...]
