Tag: digital marketing

Book review: The Smarter Screen by Shlomo Benartzi

There is a passage in the book that covers the scarcity of our attention and I especially liked the quote by a Nobel prize winner Herbert A. Simon who once said: “…a…

As seen in Minority Report: personalized ads and remarketing

PreCrime captain John Anderton (Tom Cruise) entered a building and was immediately recognized by special sensors that operated giant digital advertisement billboards. He was greeted by personalized ads that were screaming for…

Brands&Films on BreakThru Radio

In the last days of December I got an email with a special invitation: to give an interview for BreakThru Radio, an online radio from New York with great alternative/indie music and…