Tag: Coca Cola

Sponsorships and product placement in sports

Sports have the ability to capture the attention of the world like nothing else. In 2021, Formula 1 had almost 450 million viewers, and more than 2 billion people are likely to…

Video Game Product Placement We Won’t Forget

Advertisers have become more creative on their ads to compete with their competitors and they have found another way to put their ads through ad placements on video games which kids and…

Product placement in pictures: Jurassic World

Love it or hate it, Jurassic World is a huge success. With over $1.6 billion at the box office, it ranks as the third highest grossing movie of all time, surpassing even…

Product placement slideshow: Skyfall

I published a lengthy piece on product placement in the latest Bond movie a couple of months ago in the blog post Product placement in pictures: Skyfall. At that time I could…

Product placement in pictures: The Help

The Help, one of the most successful movies of 2011 is set in 1963, so I hadn’t had high expectations regarding product placement. However I was pleasantly surprised with the number of…

Product Placement in pictures: Hall Pass

Hall Pass is an American comedy produced and directed by the Farrelly brothers, who are most famous for making There’s Something About Mary; Dumb and Dumber and Me, Myself & Irene. Hall…

Top 40 Product Placements of all time: 30-21

Let’s continue with the countdown of the Top 40 product placements of all time. Remember: this is my personal and very subjective list. You can check positions 31 to 40 here: Top…

Top 40 Product Placements of all time: 40-31

Let’s clear one thing first: this is my personal list. I admit, it’s not an objective list. It’s based on the movies I’ve seen, articles and books I’ve read, the available data…

Scott Pilgrim vs. product placement

Let me begin this blog post with a short glossary (in a very special order): Scott Pilgrim – a graphic novel series by Bryan Lee O'Malley. It consists of six black-and-white volumes,…

Brands in the Future 1

On the 4th of July I watched two post-apocalyptic movies: The Road and The Book Of Eli. While the former is one of the most depressing movies of the 21st century, the…

Slovenia’s got product placement

On March 21st Slovenian TV station Pop TV started broadcasting the show Slovenia’s got talent. It is a talent show that features singers, dancers, magicians, comedians and other performers of all ages…

The Virgin telephone

Last Friday a new Lady Gaga music video premiered on E! News. The video for the song Telephone attracted 833,000 viewers, a 32% increase from the network’s average performance in the time…

Product placement caused death

On the Waterfront (1954) is a movie classic and a winner of eight academy awards, including Best Picture, Best Actor (Marlon Brando) and Best Director (Elia Kazan). In the movie protagonist Terry…