Brands & Films

Reflections on product placement in movies, music and on TV

Tag: Chevrolet Camaro

Product placement in pictures: 21 Jump Street

21 Jump Street is a 2012 remake of the popular ‘90s TV show of the same name. It stars Jonah Hill and Channing Tatum as two young-looking cops who were transferred to the 21 Jump Street division. There they must go undercover in a high school in order to break up the drugs-dealing business. The [...]

Vineyards as product placement

Do you remember American pop-rock band Train? Their biggest hit was the song ‘Drops of Jupiter‘ which won two Grammy awards in 2002 (for the best rock song and for the best arrangement).In 2009 they released their first single after a three year break from the music. The song ‘Hey, Soul Sister’ became their second-biggest [...]