Tag: books

Book review: The Smarter Screen by Shlomo Benartzi

There is a passage in the book that covers the scarcity of our attention and I especially liked the quote by a Nobel prize winner Herbert A. Simon who once said: “…a…

Product placement in books: a publisher’s point of view

On 20th October 2014 Alexandra Alter published an article in New York Times titled E-Book Mingles Love and Product Placement. She described an interesting development in the field of product placement in…

Gone Girl in Scandal

The third season of Scandal ended with Olivia Pope on the plane heading into the unknown. So where did she go? The opening episode of the fourth season provided the answer. She…

How To Be Funny: the book from The Big Bang Theory

In the twelfth episode of The Big Bang Theory‘s season 7 (S07E12) Sheldon tries to learn how to be funny. On his mission he even studies a book on that topic. Sheldon…

Fifty Shades of Grey inspired underwear

I’ve already written about Audi’s unintentional product placement in Fifty Shades of Grey, but as the premiere of the film is moving closer and closer, there are more and more deals that…

The Best of 2010

December is the month for various lists, best-ofs, worst-ofs, Top 10s, Top 100s … So; here are some of my favourite moments of 2010 – the best examples of product placement and…

Burek in Stieg Larsson’s novel

When I read approximately half of Stieg Larsson's third novel of the Millennium trilogy The Girl Who Kicked the Hornet's Nest, I found an unusual passage. I was surprised and kind of…

The Girl Who Played with IKEA

Recently I’ve finished reading the second instalment of the Stieg Larsson’s bestselling Millenium trilogy: The Girl Who Played with Fire. Even though it’s quite long it’s very interesting and has also some…

Why it’s important to have brands in books

A few weeks ago a colleague of mine brought me two books and suggested that I read them. The reason: besides the fact that they are good books, they include a lot…

Summer brandspotting – The Da Vinci Code

Summer time is perfect for reading some fiction novels or bestsellers. At the top of bestsellers lists in the US and the UK we can see similar names: Stephenie Meyer and Stieg…