December is the month for various lists, best-ofs, worst-ofs, Top 10s, Top 100s … So; here are some of my favourite moments of 2010 – the best examples of product placement and branded entertainment, the best music album(s) and song(s) and much more. I know that those lists are very subjective and personal, but anyway [...]
When I read approximately half of Stieg Larsson’s third novel of the Millennium trilogy The Girl Who Kicked the Hornet’s Nest, I found an unusual passage. I was surprised and kind of amused at the same time.
She braked at the Klaraberg viaduct and considered the options. Instead of turning down towards Södermalm she kept going [...]
Recently I’ve finished reading the second instalment of the Stieg Larsson’s bestselling Millenium trilogy: The Girl Who Played with Fire. Even though it’s quite long it’s very interesting and has also some brand droppings. Abe Sauer (@abesauer) of Brand Channel recently analysed Apple’s product placement in the first book/movie The Girl with the Dragon Tattoo. [...]
A few weeks ago a colleague of mine brought me two books and suggested that I read them. The reason: besides the fact that they are good books, they include a lot of brand dropping. I needed one day to read the first one and I just started the second one. These are two bestsellers [...]
Summer time is perfect for reading some fiction novels or bestsellers. At the top of bestsellers lists in the US and the UK we can see similar names: Stephenie Meyer and Stieg Larsson. But there’s another important name familiar with millions of readers worldwide: Dan Brown. The man who caused mass hyteria with his 2003 [...]
