Brands & Films

Reflections on product placement in movies, music and on TV

Tag: Absolut

Lykke Li & Friends of Kanon

“Corporations have no friends. They have employees. Employees who are paid to blindly care about their company and what it is about. At Kanon, we are a group of people who have built a product on passion. From the farmers who grow the local organic wheat we use, to our distillery; Sweden’s only sustainable and [...]

The Best of 2010

December is the month for various lists, best-ofs, worst-ofs, Top 10s, Top 100s … So; here are some of my favourite moments of 2010 – the best examples of product placement and branded entertainment, the best music album(s) and song(s) and much more. I know that those lists are very subjective and personal, but anyway [...]

Absolut strikes again: Lemon Drop

A few months ago I wrote about an absolutely lovely short movie I’m Here that was sponsored by Absolut Vodka. In the post Absolutely brilliant I mentioned that Spike Jonze, the director of the movie, had total control over the script and outlook of the movie. He didn’t even have to put a bottle of [...]

Absolutely brilliant

Anne: »What do you dream about?«
Sheldon: »What do you mean? We can’t dream.«
Anne: »Of course you can. You just make it up.«
At the 2010 Sundance Film Festival filmmaker Spike Jonze premiered his latest movie – I’m Here, as part of the first-ever Opening Night’s Shorts Program at the festival. Jonze is an American director and [...]