Brands & Films

Reflections on product placement in movies, music and on TV

Category: web

Brands & Films on Pinterest and Tumblr

I’d like to inform you, that you can now find additional content about brands, films, TV shows and product placement on two different platforms.
I couldn’t resist the hype and created Brands&Films’ profile on Pinterest. It consists of examples of product placement, some interesting brands, products I like and much more. In comparison to the blog [...]

Can Watch with eBay improve the effectiveness of product placement?

In the end of November 2011 an E-commerce giant eBay added a new feature to its iPad app, which allows users to shop for products based on what they are watching on TV. The feature is called “Watch with eBay” and let you browse and buy items related to the TV programme you’re watching.
First you [...]

Product placement in web series: Good People in Love

Good People in Love is the latest web series, written, directed and produced by Tina Cesa Ward, winner of the Writers Guild of America’s first writing award for new media. Good People in Love is set on the eve of the Marriage Equality Act’s passing in New York. The series, which premiered on 15th November, [...]