As we heard the news that British movie director Danny Boyle would be responsible for London 2012’s opening ceremony, we expected that his screenplay would include some elements of modern culture, rather than scenes from a distant past. We were right, Boyle’s ceremony involved smart phones, helicopters, parachutes, cars, all genres of popular music … [...]
When Danish striker Nicklas Bendtner scored his second goal vs Portugal in the European Football Championship a few days ago, he lifted his jersey and lowered his shorts. There wasn’t wearing anything under his jersey, but we could see ‘PADDY POWER’ written on his underpants. I first thought “That’s awesome!” My second thought was “What [...]
Dear readers, Today is Brands&Films’ second birthday. It all started in the beginning of 2010 when I decided to start a blog. My friends encouraged me to do it and on 19th of February I published the first post The King of Drinks. And since then it’s been a fantastic ride. For me the second [...]
Here it is: the annual review of the best of the best in product placement and branded entertainment. In my previous feature The Best of 2010 I chose iPad’s placement in Modern Family as product placement of the year 2010, but this year iPad didn’t win any award. The winners of 2011 are … THE [...]
Brands & Films has been recently featured in a piece on product placement on ABC News and in a ’5 things’ section on Slovenian blog Pepermint. ABC News ran a story about a recent study from the Yale Rudd Center for Food Policy & Obesity in which the researchers found that during 2008 there were [...]
