Brands & Films

Reflections on product placement in movies, music and on TV

Category: music

Vineyards as product placement

Do you remember American pop-rock band Train? Their biggest hit was the song ‘Drops of Jupiter‘ which won two Grammy awards in 2002 (for the best rock song and for the best arrangement).In 2009 they released their first single after a three year break from the music. The song ‘Hey, Soul Sister’ became their second-biggest [...]

Product placement in Madonna’s lyrics

Last week I read a news report that Madonna integrated product placements in the lyrics of her new song “I Don’t Give A.” Brand dropping is not unusual in the music industry, however it’s really is less common that such a superstar would include brands in her lyrics.
In the song “I Don’t Giva A” guest [...]

Chevy Thunder

A few weeks ago I wrote about one of Lana Del Rey’s songs that had a brand name in the song title. It was Mountain Dew in the song Diet Mountain Dew. Here’s another example of a band dropping a brand name in the song title.
New British band Spector recently released video for their latest [...]

Lana Del Rey & Diet Mountain Dew

Lana Del Rey is probably one of the hottest names in music industry at the moment. A 25-year old girl from New York has recently released her debut album Born to Die, but the hype had started in the middle of 2011. In October she released the first single Video Games which became a huge [...]

Lykke Li & Friends of Kanon

“Corporations have no friends. They have employees. Employees who are paid to blindly care about their company and what it is about. At Kanon, we are a group of people who have built a product on passion. From the farmers who grow the local organic wheat we use, to our distillery; Sweden’s only sustainable and [...]