First of all I have to admit that I made a mistake in my annual blog post The Best of 2011. I gave the Product placement surprise of the year award to The Girl with the Dragon Tattoo on the premise that main character Lisbeth Salander was using Sony Vaio instead of an Apple. She [...]
Let’s clear one thing first: product placement prostitution occurs when corporate money directs the movie. We’ve seen cases of that phenomenon before, with some very blatant examples, e.g. Sex ant the City, Transformers, Wall Street: Money Never Sleeps … But here we have another ‘great’ case: the trailer for the latest Resident Evil movie.
The movie [...]
The Help, one of the most successful movies of 2011 is set in 1963, so I hadn’t had high expectations regarding product placement. However I was pleasantly surprised with the number of brands involved and also with the execution. As we could’ve seen in Mad Men, producers can include brands in movies and TV shows [...]
Drive was one of the best and most critically acclaimed movies of 2011 (with a 12-minute standing ovation in Cannes). It was also one of my favorites too. The movie doesn’t have a lot of (paid) placements; however there were some memorable products involved that might even become iconic. The best chance for that probably [...]
Crazy Stupid Love, an American romantic comedy, opens up with a shot of different shoes and legs in a restaurant. After a minute of watching nice shoes and people playing with each other’s feet, we end up with Cal (Steve Carrell) and his wife Emily (Julianne Moore). She’s wearing nice pumps, while he put on [...]
