Brands & Films

Reflections on product placement in movies, music and on TV

Category: interview

Interview: director, screenwriter and actor Luka Marčetič

Luka Marčetič is Slovenian director, actor and screenwriter, most famous for his web series Dan ljubezni (The Day of Love). The series, which premiered in November 2009 and lasted till December 2010, was popular among teenagers and generated more than 450.000 views on YouTube only, which is a huge achievement if we take into consideration, [...]

Intervju: Luka Marčetič, avtor spletne nadaljevanke Dan ljubezni

Intervju z Luko Marčetičem je prva objava na Brands&Films v slovenščini. Za to sem se odločil, ker je tematika najinega pogovora vezana izključno na Slovenijo. V kratkem sledi še objava v angleščini, saj bi bila škoda, da Luko ne bi spoznali tudi neslovenski bralci.
*** Dear international readers, this blog post is written in Slovenian mainly because [...]

Interview: Piotr Ślusarski and Gladys Santiago of Songs With A Brand Name

A few weeks ago I found one very interesting website called Songs With A Brand Name. It’s a website full of popular songs that include different brands.
That concept is called ‘brand dropping’ and was first coined by Adam Kluger, founder and owner of The Kluger Agency that’s focused on strategic partnerships and product placement within [...]

Interview: Stacy Jones of Hollywood Branded

Hollywood Branded Inc. is a Los Angeles based entertainment marketing agency, founded in 2007 by Stacy Jones. The agency specializes in product placement, celebrity endorsement, branded content, promotions, licensing. Hollywood Branded, the brand division of the agency, creates and executes strategies and business solutions for corporate clients (e.g. Beam Global, BlackBerry, Dearfoams, Gigaset, Philips, popchips [...]

Brands & Films on BBC Radio 4

The last 10 days were very special for Brands & Films. After almost a year of blogging, I’ve received an email from BBC Radio 4 reporter. They were preparing a programme on product placement and wanted my opinion on that topic. We exchange a few emails and agreed to do an interview.
BBC Radio 4 is [...]