Love it or hate it, Jurassic World is big. It’s even bigger that the original dinosaur movie: Spielberg’s Jurassic Park. The latter grossed just slightly over a billion dollars (in 1993 money), while the new one became the third biggest movie of all time with $1.6 billion. Only Avatar and Titanic are ahead of it on the Box Office Mojo’s list.

Summer blockbusters with huge budgets tend to have a large number of brands, which also causes a lot of resentment. Jurassic World is no exception when it comes to comments on the state of product placement in the movie.

Abe Sauer of the Brand Channel put down the list of all brands seen or mentioned in Jurassic World. He counted 35 brands. I watched the movie once and I have to admit that there are brands that I didn’t notice at all.

However, we have to agree that Jurassic World is actually about capitalism and it’s core. It’s about greedy people trying to make even more money and are prepared to do extraordinary things in their quest. I agree with Tyler McCarthy of IB Times who said that “product placement seem to be more of a money-making meta-joke than simple money-grubbing”.

Let’s check the most notable brands from Jurassic World.

Mercedes Benz

Mercedes had a prominent product placement in Jurassic Park as well, so it was expected that they would try to be involved in Jurassic World as well. We clearly saw several Mercedes Benz models: Spinter, G 550 and of course the new model, GLE Coupe.

Mercedes Benz in Jurassic World (2015, Universal, screen capture)
Mercedes Benz in Jurassic World (2015, Universal, screen capture)
Mercedes Benz in Jurassic World (2015, Universal, screen capture)
Mercedes Benz in Jurassic World (2015, Universal, screen capture)

Samsung

We’ve got a nice close-up of a Samsung Galaxy smart phone.

Samsung in Jurassic World (2015, Universal, screen capture)
Samsung in Jurassic World (2015, Universal, screen capture)

Beats headphones

One of the kids was wearing Beats headphones in the early scenes.

Beats headphones in Jurassic World (2015, Universal, screen capture)
Beats headphones in Jurassic World (2015, Universal, screen capture)

Triumph motorcycle

The main character Owen Grady was repairing his motorcycle, which he used later in the movie.

Triumph motorcycle in Jurassic World (2015, Universal, screen capture)
Triumph motorcycle in Jurassic World (2015, Universal, screen capture)

Coca Cola

It’s been a while since I saw a shot of a character drinking Coke from the bottle.

Coca Cola in Jurassic World (2015, Universal, screen capture)
Coca Cola in Jurassic World (2015, Universal, screen capture)

Converse All Star and Nike

The kids were wearing Converse All Star and Nike sneakers.

Converse All Star in Jurassic World (2015, Universal, screen capture)
Converse All Star in Jurassic World (2015, Universal, screen capture)
Nike sneakers in Jurassic World (2015, Universal, screen capture)
Nike sneakers in Jurassic World (2015, Universal, screen capture)

Verizon

Verizon was mentioned in a conversation that was mocking the corporate world and the desire of the company to sell everything in the park: “Verizon Wireless presents the Indominus Rex.”

 

My review of product placement in Jurassic World: totally expected. It’s the biggest and loudest movie of the year, Mercedes Benz was present in Jurassic Park, so it was expected that they would appear in Jurassic World as well, and there were numerous brands involved in the movie and the movie tie-ins. A classic blockbuster fairytale for studio and the big brands.