Gone Girl was one of the most anticipated movies of 2014. It’s based on the best-selling novel by Gillian Flynn, directed by David Fincher and starring Ben Affleck (Nick Dunne) and Rosamund Pike (Amy Dunne).
I loved the book and really liked the movie. There’s a fair share of product placement, but I haven’t found it blatant or in-your-face. To be honest while watching the movie I haven’t even noticed all brands mentioned in this article.
Let’s check product placement from Gone Girl.
The most screen time was awarded to Nick’s car: Volvo XC 90.
Detective Rhonda Boney can be seen drinking Dunkin Donuts coffee in several scenes.
During one of the flashbacks we can see Nick and Amy at a party in New York with Amy holding a bottle of Belgian beer Leffe.
I’ve asked Leffe if they had something to do with their product placement.
In one of the scenes at the beginning of the movie we see Nick with a Mastermind, an old school game and then we saw him and his sister playing a board game. It was The Game of Life. Later in the wood shed we saw a copy of Dominion, along with a giant Sony Bravia TV and a robot dog.
Nick (Ben Affleck) wakes up one morning with his sister pressing a cold can of Diet Coke to his forehead.
We could also see Nick wearing Boulevard Brewing Co. T-shirt. Apparently Gone Girl wardrobe team approached the brewery (from Kansas City), because the movie was based in Missouri and they wanted to add the local/state aspect.
We can also see Nick and Amy wearing New Balance sneakers and a New Balance shoe box.
Later in the movie when things don’t go his way, we see Nick eating Dreyers’ ice cream out of the carton.
Nick’s lawyer Tanner Bolt was driving Chevrolet Tahoe LT.
During one scene in the second part of the movie Desi Collings (Neil Patrick Harris) says to Amy that his luxury lake house features Netflix and Roku, with the Roku’s name dropping happening without company’s knowledge. Roku admitted that in a reply to my tweet.
I don’t want to include spoilers, so I’ll state a few additional placements: we can see one woman in the cabin in the woods enjoys a huge glass of Mountain Dew, while the other eats Fritos and KitKats.
There was one unexpected product placement: Fincher placed a bottle Singani 63, a pomace brandy, made by his fellow director Steven Soderbergh. Singani is considered the national liquor of Bolivia and Soderbergh found out about it when he filmed the movie Che. Fincher placed Soderbergh’s bottle as a favor and some of you might have spotted it on a counter in the Missouri home of Nick Dunne.
Producers also did another thing right. We could see posters and out of home media with website FindAmazingAmy.com written on them. Sometimes it happens that movie producers or writers forget about domains and don’t register them. This wasn’t the case in Gone Girl. FindAmazingAmy.com is still live and contains relevant information.
As I said Gone Girl was full of brands, although in my opinion no particular brand stood out in a negative way. All (or the majority of) brands were there to support the story or to give it a bit of (necessary) realism.