Neighbors is one of those Judd Apatow movies: a raunchy, profane comedy with sex, T&A, drugs and a lot of four-letter words. I have to admit that I like Apatow-ish movies, but I wouldn’t say I’m a fan of this type of humour.

Neighbors is about a young couple (Seth Rogen and Ross Byrne) who are forced to live next to a fraternity house after the birth of their newborn baby. Well, you probably know what happens next: parties, long sleepless nights, revenge, …

While the premise is simple and well executed, product placement is fairly average, but with one positive exception: Abercrombie & Fitch.

Let’s check the brands from Neighbors with obvious spoilers.

Apple

Apple’s products were visible, but not in a forced way. There was FaceTime, iPad (in a clever gag with a 3D printer) and MacBook Pro.

Apple Face Time in Neighbors (2014, Universal, screen capture)
Apple Face Time in Neighbors (2014, Universal, screen capture)
iPad in Neighbors (2014, Universal, screen capture)
iPad in Neighbors (2014, Universal, screen capture)
Mac Book Pro in Neighbors (2014, Universal, screen capture)
Mac Book Pro in Neighbors (2014, Universal, screen capture)

Pabst Blue Ribbon

We can see students drinking PBR.

Pabst Blue Ribbon in Neighbors (2014, Universal, screen capture)
Pabst Blue Ribbon in Neighbors (2014, Universal, screen capture)

U-Haul

U-Haul is moving equipment and storage rental company and their truck brought stuff to the fraternity house.

U-Haul in Neighbors (2014, Universal, screen capture)
U-Haul in Neighbors (2014, Universal, screen capture)

Ray-Ban eyeglasses

Mac (Rogen) was wearing RX5228 5043 brown gradient eyeglasses

Ray-Ban in Neighbors (2014, Universal, screen capture)
Ray-Ban in Neighbors (2014, Universal, screen capture)

Safety 1st

Mac and Kelly (Byrne) drove their baby in Safety 1st stroller.

Safety 1st stroller in Neighbors (2014, Universal, screen capture)
Safety 1st stroller in Neighbors (2014, Universal, screen capture)

Odd Future

Mac was wearing Odd Future’s T-shirt and baseball hat.

Odd Future T-shirt in Neighbors (2014, Universal, screen capture)
Odd Future T-shirt in Neighbors (2014, Universal, screen capture)
Odd Future hat in Neighbors (2014, Universal, screen capture)
Odd Future hat in Neighbors (2014, Universal, screen capture)

AT&T

One of the most interesting placements occurred in a job fair where Terry (Zac Efron), head of the fraternity group, talked to the AT&T representative and didn’t know what AT&T does. The representative then told him that they’re looking for some smarter students.

AT&T in Neighbors
AT&T in Neighbors (2014, Universal, screen capture)

Abercrombie & Fitch

The last scene is probably one of the most memorable ones – when talking about product placement, of course. After the neighbors end their dispute, Mac sees Terry in front of Abercrombie & Fitch store, where Terry is working as one of A&F topless models. That scene works great as a A&F parody and also Efron’s self-parody. Kudos to A&F if they got involved in this movie.

We could also look at both AT&T’s and Abercrombie’s placement and say: “kids: partying will get you a job in front of A&F store, while those who will study a lot, might get a job at respectable company, such as AT&T.”

Abercrombie & Fitch in Neighbors (2014, Universal, screen capture)
Abercrombie & Fitch in Neighbors (2014, Universal, screen capture)

Conclusion

Neigbors is a funny, sometimes even hilarious comedy with fair share of mostly average product placement.