Veronica Mars is a fictional character from the television series, Veronica Mars, which aired on the UPN and CW networks from 2004 to 2007. It is also a title of the 2014 movie, co-written, produced, and directed by Rob Thomas. The movie Veronica Mars is a continuing film adaptation based on the aforementioned TV series and it stars Kristen Bell in the role of Veronica Mars.
The interesting aspect of the movie is its financing. A year ago Thomas and Bell launched a fundraising campaign to produce the film through Kickstarter and in one month they raised more than $5 million. The movie was released on March 14, 2014 in theatres and through video on demand and online platforms.
Even though it was funded through Kickstarter the movie included a hefty dose of product placement.
Samsung was everywhere. All phones, tablets, laptops and even TV sets were provided by Samsung.
Bud could be seen in one scene with Veronica and her friends, but was also included in the dialogue, when she offered them Bud and Bud Light.
Pepsi can was included in two scenes.
The only notable car was BMW M6 convertible.
Veronica Mars is one of those movies where product placement is clearly visible (Samsung), but it feels forced: in real life there’s absolutely no chance that Samsung would have such penetration. Samsung got good exposure, but I would suggest a slightly less aggressive approach.