I’ve covered Lone Star beer in True Detective in one of my previous blog posts. The HBO’s show, which is set in 1995, 2002 and 2012, is light on brands and product placement. Lone Star beer doesn’t have a prominent role in the story; however its screen presence is quite remarkable.

There is another brand that could be seen in the second, fourth and sixth episode of True Detective.

In the second episode we could see det. Marty Hart (Woody Harrelson) drinking Jameson whiskey in his home.

Jameson in True Detective (2014, HBO, screen capture)

In the fourth episode we could see the other main character det. Rust Cohle (Matthew McConaughey) opening an old tool box containing an AK, a few handguns, ammunition, and a small bottle of Jameson.

Jameson in True Detective (2014, HBO, screen capture)

At first Cohle drank it.

Jameson in True Detective (2014, HBO, screen capture)

Soon Marty followed.

Jameson in True Detective (2014, HBO, screen capture)

In the sixth episode we saw that Rust had the bottle of Jameson on the table in his apartment.

Jameson in True Detective (2014, HBO, screen capture)

Jameson is a blended Irish whiskey produced by the Irish Distillers subsidiary of Pernod Ricard and is the No. 1 selling Irish whiskey in the world.

True Detective is structured and shot in such a deliberate way that everything we see could have a second meaning. However, I believe that Jameson in the show is either product placement or preference of series creator Nic Pizzolatto (or some other production member).

Or maybe not. :)