I used to like her. Her biggest hit Price Tag is very good and her performance at Glastonbury 2011 where she couldn’t dance because of a broken foot and she invited a 10-year old girl to the stage to help her sing Price Tag, was epic. I’ve also seen her on TV during my recent stay in London, where we watched The Voice UK. She was a member of the coaching panel with will.i.am (of The Black Eyed Peas), Tom Jones and Danny O’Donoghue (of The Script). She was totally likeable.
However, Jessie J‘s latest single It’s My Party from the upcoming second album is not that good and gathered mixed reviews from critics.
The video for the song is not much better either. Jessie is alone in a hallway and she peeps through the keyholes into different party scenes. She picks one party and they all dance around and have fun.
From product placement’s point of view there’s nothing spectacular, although there is an interesting phenomenon going on: Beats by Dre is aggressively pushing their Pill speakers. We saw them in Miley Cyrus’ video We Can’t Stop and I believe we’ll see more of them.