Are you familiar with the US brand Threadless? Threadless is a t-shirt company started out as a high school project in 2000. It’s basically an online community of artists and an e-commerce website based in Chicago, Illinois. For its operations it uses principles of crowdsourcing.
Threadless designs are created by and chosen by an online community. The concept is very simple: anyone can submit a design idea that gets ranked by members of the community. If the design gets enough votes, it makes it into the store and the designer gets a reward ($2,000 in cash and $500 in Threadless gift cards).
Co-founders Jake Nickell and Jacob DeHart started the company with $1,000 of their own money and Forbes found out that Threadless made around $30 million of revenue in 2009.
Threadless is also known for placements of its T-shirts in various TV shows: Modern Family, The Big Bang Theory, Scrubs …
In the sixth episode of Modern Family’s fourth season we could see two Threadless designs worn by Luke Dunphy.