Product placement in pictures: American Reunion
American Reunion is the fourth and hopefully the last installment of the American Pie series. It started in 1999 with the hugely successful movie American Pie, which was made for a meager $11 million, but grossed more than $230 million worldwide. In the first movie we got to know Jim, Jim’s dad, Chris, Stifler, Stifler’s mom and other pretty funny characters.
Anyway, all four movies were really successful at the box office.
I totally agree with James Berardinelli’s review of American Reunion:
“The biggest draw of American Reunion is the
chance to revisit familiar characters after a passage of nine years. Unfortunately, the movie doesn’t offer much beyond that. If a viewer’s primary purpose is to satisfy a curiosity about how Jim, Michelle, Oz, Kevin, Finch, and Stifler have evolved entering their fourth decade of life, the answer is here. If it’s to recapture an experience similar to the one delivered along with these characters in 1999, the time machine is broken. Some things should be left in the past, and the American Pie ensemble is among them.”
Let’s not engage into reviewing the movie, we should check product placement from the movie. It contains some interesting examples; with the most interesting covered in the blog post Never throw your wallet out the car window. The T-shirt that found its way into American Reunion was also spotted in 21 Jump Street.
We could see Jim wearing one “Special” T-shirt half of the time he’s on screen.
The other interesting T-shirt belongs to Stifler. You can buy it from Amazon for $13.95.
Cars: Chevrolet & Mini
iPhone and iMac
Budweiser and Bud Light
Ray Ban sunglasses
This is one of the most interesting placements in the movie. Sometimes it happens that producers use a fake dating website, but JDate.com is actually a proper, working website, claimed to be the most popular online Jewish dating community.
Some other movies from the ‘Product placement in pictures’ series: