Product placement in pictures: This Means War

The only reason I watched This Means War was one notice I found on the internet about a lot of product placement in that movie. To be honest, there was some product placement but not enough and not very good to justify an hour and a half that I spent watching this mediocre movie. Even though James Berardinelli gave it two and a half stars (out of four) I thought This Means War was pretty boring. To quote Berardinelli: “This Means War is not funny enough to succeed as a comedy. It’s not emotionally deft enough to succeed as a romance. And it’s not exciting enough to succeed as an action film. It’s a high-energy, fast-paced explosion of moments that can be edited together to make a compelling trailer.”

Let’s check product placement from the movie.

Cars

There were at least five different cars that could be recognized in the movie, among them Audi, BMW, VW Beetle, Chevrolet Camaro and Chevrolet Suburban although only Audi appeared twice.

Audi in This Means War (2012, 20th Century Fox, screen capture)


BMW in This Means War (2012, 20th Century Fox, screen capture)


VW Beetle in This Means War (2012, 20th Century Fox, screen capture)

It’s fate.net

When all three lead characters signed with an online dating website, they didn’t use some existing site (e.g. PlentyOfFish), bit a fictional website Itsfate.net I’ve check on Network Solutions’ website if the domain is free and if not, who registered it. I’ve found out that 20th Century Fox actually registered this domain, but also never properly used it. Missed opportunity for PlentyOfFish and other dating websites?

Fictional dating website It’sFate.net in This Means War (2012, 20th Century Fox, screen capture)

Spyder Paintball

Spyder paintguns by Kingman Group featured in a sequence involving a romantic date that actually turns out to be a vigorous Paintball competition.

According to the information from Kingman Group’s website I assume this was paid product placement.

iPhone

iPhone in This Means War (2012, 20th Century Fox, screen capture)

Samsung

Samsung’s monitor in This Means War (2012, 20th Century Fox, screen capture)

Dell

Dell’s

laptop in This Means War (2012, 20th Century Fox, screen capture)

Beats by Dr. Dre

Beats by Dr. Dre headphones in This Means War (2012, 20th Century Fox, screen capture)


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