Product placement in pictures: This Means War
The only reason I watched This Means War was one notice I found on the internet about a lot of product placement in that movie. To be honest, there was some product placement but not enough and not very good to justify an hour and a half that I spent watching this mediocre movie. Even though James Berardinelli gave it two and a half stars (out of four) I thought This Means War was pretty boring. To quote Berardinelli: “This Means War is not funny enough to succeed as a comedy. It’s not emotionally deft enough to succeed as a romance. And it’s not exciting enough to succeed as an action film. It’s a high-energy, fast-paced explosion of moments that can be edited together to make a compelling trailer.”
Let’s check product placement from the movie.
There were at least five different cars that could be recognized in the movie, among them Audi, BMW, VW Beetle, Chevrolet Camaro and Chevrolet Suburban although only Audi appeared twice.
When all three lead characters signed with an online dating website, they didn’t use some existing site (e.g. PlentyOfFish), bit a fictional website Itsfate.net I’ve check on Network Solutions’ website if the domain is free and if not, who registered it. I’ve found out that 20th Century Fox actually registered this domain, but also never properly used it. Missed opportunity for PlentyOfFish and other dating websites?
Spyder paintguns by Kingman Group featured in a sequence involving a romantic date that actually turns out to be a vigorous Paintball competition.
According to the information from Kingman Group’s website I assume this was paid product placement.
Beats by Dr. Dre