A few weeks ago I wrote about one of Lana Del Rey’s songs that had a brand name in the song title. It was Mountain Dew in the song Diet Mountain Dew. Here’s another example of a band dropping a brand name in the song title.

New British band Spector recently released video for their latest single Chevy Thunder. You probably haven’t heard of them yet. Spector is a five-piece indie rock band from London, which has been described as ”somewhere between Roxy Music and the Strokes, the Killers and Kanye West, Pulp and R&B and Frank Sinatra.” In December 2011, the BBC announced that the band had been nominated for the BBC’s Sound of 2012 poll, but (unfortunately) they didn’t win the contest.

Their first single Never Fade Away was released in April 2011. Chevy Thunder is Spector’s fourth single.

Chevrolet in Spector's music video “Chevy Thunder” (2012, Luv Luv Luv Records, screen capture)


Spector didn’t include Chevy only in the song title, but also in the lyrics:

Not coming back but I can’t stop waiting

Give me a minute while my heart stops breaking

Give me a minute while I fix my tie

Give me a minute while I take my life.


Back into my own hands,

There’s a Chevy Thunder on the drive tonight

I’ll take your father’s car,

And I’m not coming back alive.


But there’s more :)

In the video for the song, which was put online on 24th January, we can see Chevrolet vehicles in several scenes and also Chevy’s logo as a tattoo.

Chevrolet in Spector's music video “Chevy Thunder” (2012, Luv Luv Luv Records, screen capture)


Chevrolet's logo in Spector's music video “Chevy Thunder” (2012, Luv Luv Luv Records, screen capture)


During the video three questions crossed my mind:

1. Did Chevrolet paid Spector for a brand dropping?

My guess: probably not.

2. Did Chevrolet paid Spector for product placement in the video?

My guess: probably not.

3. Would Chevrolet use Chevy Thunder in some of its promotions?

My guess: probably not.


I might be wrong, though.

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