Product placement in pictures: Intouchables

IntouchablesIntouchables is a French film that premiered in November 2011 and in two months it became the second most successful French film of all time (in number of spectators in France).

It’s based on a true story of Philippe Pozzo Di Borgo, a French businessman, who was injured in a para-glider accident in 1993 and became quadriplegic. Three years later his wife died and he was helped out of his depression by Abdel Sellou, his life-aid assistant.

The movie is not 100% faithful to the true story: Intouchables tells a story of an unexpected friendship between a wealthy French aristocrat / businessman Phillippe and Driss, a young man with a Senegalese background from Paris suburbs. It might be one of the best feel-good movies that I’ve seen in a while.

Based on the data that I found on Wikipedia and BoxOfficeMojo Intouchables cost 9.5 million Euros to make (roughly $12.7 million) and by 26th February it grossed $236 million. It was kind of expected that some big company would buy rights to market it in the US. Apparently The Weinstein Company has acquired most of the rights of the film outside France and US remake rights.

Anyway, I really loved the movie and I highly recommend you to watch it, but let’s check product placement from Intouchables.

Maserati

The movie starts with a wild ride on the streets of Paris. The car is Maserati Quattroporte and has quite significant screen time throughout the movie.

Maserati Quattroporte in Intouchables (2011, Gaumont, screen capture)


Maserati Quattroporte in Intouchables (2011, Gaumont, screen capture)


Beats by Dr. Dre

We can see Driss wearing Beats by Dr. Dre headphones in several scenes, including in the bath tub.

Beats by Dr. Dre in Intouchables (2011, Gaumont, screen capture)


M&Ms

M&Ms in Intouchables (2011, Gaumont, screen capture)


Faberge egg

Faberge egg in Intouchables (2011, Gaumont, screen capture)


Nutella

Nutella in Intouchables (2011, Gaumont, screen capture)


BlackBerry

BlackBerry in Intouchables (2011, Gaumont, screen capture)



———————

Other movies from the ‘Product placement in pictures’ series:

The Girl with the Dragon Tattoo

The Help

Drive

Crazy Stupid Love

Horrible Bosses

Friends With Benefits

The Smurfs

Fast Five

The Taking of Pelham 123

Morning Glory

Hall Pass

Due Date

Drive Angry

Limitless

No Strings Attached

 

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7 comments

  1. I don’t know if this information will be useful to you but I thought it might be relevant.

    The product placements in this movie were made possible by the French product placement company Casablanca.

  2. Thanks. I couldn’t find any relevant information about product placement in Intouchables. Maybe because of the language :)

  3. Interesting series and this was a stunning movie I really love (and already watched twice).

  4. “Product placement: Fabergé egg” – yeah right, after the film I have the urge to buy Fabergé eggs for easter ;-)

  5. Awesome movie and great post, Erik! Congrats! Love your blog, as always! Best regards.

  6. i think you also missed c350 chair from the brand permobil, i don´t know if it could be consider as PP , but i found the brand putting its model.
    Its sad to say that PP is everywhere in movies, sometimes its silly and some other the product just passes very quite normal, i´m pissed how this kind of art movies are getting infested by real products, its annoying.
    Just like this could be the place¨ it´s another one that got this PP.

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