Product placement in pictures: Intouchables
It’s based on a true story of Philippe Pozzo Di Borgo, a French businessman, who was injured in a para-glider accident in 1993 and became quadriplegic. Three years later his wife died and he was helped out of his depression by Abdel Sellou, his life-aid assistant.
The movie is not 100% faithful to the true story: Intouchables tells a story of an unexpected friendship between a wealthy French aristocrat / businessman Phillippe and Driss, a young man with a Senegalese background from Paris suburbs. It might be one of the best feel-good movies that I’ve seen in a while.
Based on the data that I found on Wikipedia and BoxOfficeMojo Intouchables cost 9.5 million Euros to make (roughly $12.7 million) and by 26th February it grossed $236 million. It was kind of expected that some big company would buy rights to market it in the US. Apparently The Weinstein Company has acquired most of the rights of the film outside France and US remake rights.
Anyway, I really loved the movie and I highly recommend you to watch it, but let’s check product placement from Intouchables.
The movie starts with a wild ride on the streets of Paris. The car is Maserati Quattroporte and has quite significant screen time throughout the movie.
Beats by Dr. Dre
We can see Driss wearing Beats by Dr. Dre headphones in several scenes, including in the bath tub.
Other movies from the ‘Product placement in pictures’ series: