First of all I have to admit that I made a mistake in my annual blog post The Best of 2011. I gave the Product placement surprise of the year award to The Girl with the Dragon Tattoo on the premise that main character Lisbeth Salander was using Sony Vaio instead of an Apple. She [...]
Let’s clear one thing first: product placement prostitution occurs when corporate money directs the movie. We’ve seen cases of that phenomenon before, with some very blatant examples, e.g. Sex ant the City, Transformers, Wall Street: Money Never Sleeps … But here we have another ‘great’ case: the trailer for the latest Resident Evil movie.
The movie [...]
After one-year hiatus the fifth season of American TV series Mad Men will start on 25th March. Before the premiere we would be able to see numerous promotional activities, from the American cable network AMC, production company Lionsgate Television and various companies or brands. You might remember that in the spring of 2010, Mattel released [...]
The Help, one of the most successful movies of 2011 is set in 1963, so I hadn’t had high expectations regarding product placement. However I was pleasantly surprised with the number of brands involved and also with the execution. As we could’ve seen in Mad Men, producers can include brands in movies and TV shows [...]
In the end of November 2011 an E-commerce giant eBay added a new feature to its iPad app, which allows users to shop for products based on what they are watching on TV. The feature is called “Watch with eBay” and let you browse and buy items related to the TV programme you’re watching.
First you [...]
