Brands & Films

Reflections on product placement in movies, music and on TV

Month: December, 2011

The Best of 2011

Here it is: the annual review of the best of the best in product placement and branded entertainment. In my previous feature The Best of 2010 I chose iPad’s placement in Modern Family as product placement of the year 2010, but this year iPad didn’t win any award.
The winners of 2011 are …
THE BEST PRODUCT [...]

Lykke Li & Friends of Kanon

“Corporations have no friends. They have employees. Employees who are paid to blindly care about their company and what it is about. At Kanon, we are a group of people who have built a product on passion. From the farmers who grow the local organic wheat we use, to our distillery; Sweden’s only sustainable and [...]

Cooperation between Urban Outfitters and Modern Family

In the last episode of Modern Family the Dunphy family welcomed an interesting guest. Kenneth is Phil and Claire’s former neighbor, who lived next door some 10 years ago. Back then he was kind-of emulating Phil and Claire didn’t quite like him. When he came for a visit, he and Phil even did a secret [...]