Brands & Films

Reflections on product placement in movies, music and on TV

Month: November, 2011

Product placement in web series: Good People in Love

Good People in Love is the latest web series, written, directed and produced by Tina Cesa Ward, winner of the Writers Guild of America’s first writing award for new media. Good People in Love is set on the eve of the Marriage Equality Act’s passing in New York. The series, which premiered on 15th November, [...]

Product placement Hall of Shame – Fiat and J. Lo at the American Music Awards

On Sunday American television ABC aired the 2011 American Music Awards and generated quite a buzz. Unfortunately it was mainly because of one unnecessary event: we have witnessed another example of product placement prostitution.
During Jennifer Lopez’s performance of the medley of three songs ‘Until It Beats No More’, ‘Papi’ and ‘On the Floor’ a car [...]

iPad mentioned in Modern Family

In the eight episode (S03E08) of American sit-com Modern Family each adult member of all three families had to tell which one thing he or she would take if the house were on fire.
Here are the answers:
Jay: “If I could only save one possession in a fire, probably my first set of golf clubs. My [...]

Dexter inspired food

Dexter Morgan, a blood spatter-pattern analyst for the Miami Metro Police Department is probably the world’s most likable serial killer. On October 2, 2011 he began his sixth season of planned killings and living a double life. Even though he’s actually a proper killer, he’s more like “I’m-doing-a-good-work-for-society” serial killer.
Dexter is broadcast on the premium [...]

Heisler beer in New Girl

In the fifth episode of American sitcom New Girl I spotted that several characters drinking beer. After watching the episode for the second time I’ve realized that it was Heisler beer.
Heisler beer is a fictional brand of beer that could be also seen in another American sitcom Happy Endings. In Happy Endings the characters were [...]