Brands & Films

Reflections on product placement in movies, music and on TV

Month: September, 2011

Product placement in pictures: Friends With Benefits

No Strings Attached and Friends With Benefits are two Hollywood movies within a year with the same concept and with lead actresses that had important parts in the brilliant Black Swan. Natalie Portman hooked up with Ashton Kutcher in No Strings Attached, while Mila Kunis’ friend with benefits was Justin Timberlake. Both movies were mediocre [...]

Product placement in pictures: The Smurfs

The Smurfs is an animated television series that was hugely popular during my childhood. It was first introduced as a series of comic strips by the Belgian cartoonist Peyo in 1958. The stories follow a group of Smurfs, small (three apples high) creatures that live in the woods and their everyday battles with the evil [...]

Product placement in pictures: Fast Five

Since I had started Brands & Films I’ve been getting a lot of suggestions from my friends and colleagues about possible blog posts. I must admit that I had used a lot of their ideas, but a few weeks ago a friend of mine told me a very detailed description of one unusual product placement: [...]

Set jetting in Berlin: Run Lola Run

Do you remember the movie Run Lola Run, a hugely successful German movie from 1998 directed by Tom Tykwer and with Franka Potente as a leading character? The story follows a girl (Lola) who needs to get 100,000 German marks in 20 minutes to save her boyfriend Manni’s life.
She starts her quest at her apartment [...]

Criolo – from Grajau suburb to Nike sponsorship

A few weeks ago I didn’t know anything about Criolo. I didn’t know that he’s one of the hottest names in Brazilian popular music. I also didn’t know that he’s a 36-year old hip hop artist from Grajau suburb of São Paulo. According to Wikipedia he began rapping in 1989, but was virtually unknown until [...]